I designed Zealous to figure out how momentum could be conveyed in a static font. I played with pushing the thicks and thins to the extreme, and I learned how the right optical trick always beats a perfect alignment.

Using ink and tracing paper, and iteration after iteration, I hand lettered an Alice in Wonderland book cover to encapsulate the whimsy and oddity of the original Lewis Carroll novel.

Reviver Clothing is an upcycling clothing company that seeks to disrupt the fast fashion industry. These two logo options represent how the brand shocks discarded and damaged fabrics back to life and turns them into one-of-one pieces.

These are just a few of the many, many sketches that went in to the development of my personal logo. The problem: how can I convey my adaptability as a designer? The solution: A hybrid glyph that represents how I can chameleon from one brand feel to another.

Scark is my shop brand where I sell illustrated sticker and pins. Inspired by streetwear and scate culture, this logo ended up being a tad too illegible for the brand I needed. Curious about Scark? Take a peak here.