All Paragon products are made from Piñatex, a durable leather alternative woven from pineapple leaves that would otherwise be discarded. Inspired by the microscopic cross section of the pineapple leaf, our brand graphics represents the strength of both our material and the resilient workers who wear it.

Paragon's tone frames tradespeople as the unsung heroes of our society, celebrating their strength and tenacity. This is visually reinforced by photography that normalizes women on the job site, directly challenging the exclusion and mistreatment they experience by portraying them as capable, authoritative, and belonging.

This vertical motion ad shows how Paragon supports and uplifts those in the workwear industry; directly connecting to the target audience through social media.